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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Ravinder Kaur

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Oct 2026

Purchase intention in AI-driven e-commerce: decoding psychological–experiential drivers

The purpose of this paper is to investigate the psychological–experiential beliefs linkage to understand drivers of purchase intention towards online shopping on artificial intelligence (AI)-enabled platforms. An integrated research model was developed to understand this linkage in AI-driven e-commerce. The...

Ravinder Kaur, Nilim Sindher, Suyash Mishra · 0 citations

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