Ravindra Motiram Gurnani

Privacy-First Engineering: Re-Architecting High-Scale Real-Time Advertising Platforms for Global Data Regulations

Real-time bidding (RTB) and programmatic advertising ecosystems have been engineered over more than a decade primarily for throughput and revenue optimisation, with data privacy treated largely as a post-hoc compliance exercise. The enactment of the General Data Protection Regulation (GDPR) in the European Union, the C...