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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Reema Nofal

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Review Open access Aug 2026

AI-Enabled Sustainable Digital Marketing Systems: A Stimulus–Organism–Response Framework of Customer Engagement and Institutional Sustainability Capabilities

This study develops and empirically tests an integrated Stimulus–Organism–Response (S–O–R) framework that conceptualizes AI-enabled sustainable digital marketing systems as the technological stimulus that influences sustainable digital marketing performance through customer satisfaction, customer engagement, and sustai...

Somto Obinna Obi-Okoye, Reema Nofal · 0 citations

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