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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Rehab EmadEldeen

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Open access Jul 2026

Students’ intention to use artificial intelligence in business courses: an extended TAM approach in a developing economy

This study examines students' adoption of Artificial Intelligence (AI) in business education through an extended Technology Acceptance Model (TAM), positioning AI as an intelligent and adaptive socio-technical system rather than a conventional digital tool. Drawing on data from 521 undergraduate business stu...

Rehab EmadEldeen, Ahmed F. Elbayuomi, M. Farghaly et al. · 0 citations

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