Pengaruh Keamanan Transaksi dan Kepercayaan Konsumen terhadap Keputusan Pembelian Kendaraan di Marketplace Facebook
This study aims to analyze the influence of transaction security and consumer trust on vehicle purchase decisions in Facebook Marketplace among active users in Jambi City. The research employed a quantitative approach using a questionnaire distributed to 96 respondents. After data processing and outlier removal, 86 val...