Pengaruh Store Atmosphere, Persepsi Harga, Word of Mouth, dan Gaya Hidup terhadap Keputusan Pembelian Konsumen Coffee Shop Kazoku Desa Sei Rakyat Labuhanbatu
The increasingly intense commercial competition among coffee shops necessitates an understanding of the factors that influence customers’ purchasing decisions. This study aims to analyze the effects of store atmosphere, price perception, word-of-mouth (WOM) communication, and lifestyle on customers’ purchase intentions...