The Impact of E-Commerce, Social Media, and Fintech on Customer Satisfaction in The Food and Beverage SME Sector in The City of Jambi
This study aims to analyze the effect of e-commerce, social media, and fintech on customer satisfaction in the culinary MSME sector in Jambi City. This study is motivated by the development of digital technology that has encouraged changes in consumer behavior toward digital based transactions. The research method used...