Author

Rim Jallouli

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Review Open access Oct 2026

Social media data analytics-enabled marketing strategy: conceptualization, development, and validation of a multidimensional scale

Social media data analytics (SMDA) now feeds directly into how firms make marketing decisions. The research on that value, though, has grown one marketing domain at a time, and it still lacks a single firm-level construct able to capture the phenomenon as a whole. This article develops and validates a measure of SMDA-E...

Teissir Benslama, Rim Jallouli · Management & Marketing · 0 citations

Review Open access Aug 2026

A literature review on opinion leaders detection in social networks: approaches, methods and metrics

A comparative analysis of the approaches and methods used in existing literature for identifying opinion leaders is conducted, highlighting the benefits and limitations of each approach and method, aiming to provide researchers with a comprehensive overview and suggesting ways to overcome the limitations of conventiona...

Malek Chebil, Mohamed Anis Bach Tobji, Rim Jallouli · Discover Computing · 0 citations