Rizka Putri Pranandari

Fostering creative workers’ creativity amidst AI-driven technological change: Investigating the roles of AI competence, AI self-efficacy and attitudes toward AI

The creative industries, whose human resources utilize their creativity to create products, are adaptable to new technologies. Some studies suggest that artificial intelligence (AI) may collaborate with human creators in the co creation of creative works. This study’s primary goal is to scrutinize the effects of AI com...