The Interplay of Green Logistics, E-Commerce, and Smart Technologies on Firm Competitiveness: A Multi-Mediation Analysis of Operational Efficiency, and Customer Retention
This study examined how green logistics adoption, e-commerce capability, and smart logistics technologies relate to firm competitiveness through the mediating roles of operational efficiency and customer retention among logistics and e-commerce firms in the Philippines. It was anchored on the Resource-Based View, Dynam...