Ronda Deli Sianturi

The Role of Digital-Based Marketing Management in Expanding the Market Reach of MSMEs in Deli Serdang Regency

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in regional economic development; however, many MSMEs face challenges in expanding their market reach due to limited marketing capabilities and intense competition. The rapid development of digital technology has created new opportunities for MSMEs to...