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Rosalam Che Me

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Open access Jul 2026

Visual Fixation Does Not Equal Perceptual Salience: Eye-Tracking-Based Kansei Evaluation of Ming-Style Chair Form

This study addresses a limitation of the assumption in Kansei Engineering (KE) that morphological features contribute equally to affective evaluation by developing a KE framework based on the Feature Integration Theory (FIT). Specifically, eye-tracking data based on Areas of Interest (AOI) are used to calculate the coe...

Ting Gao, Irwan Syah Mohd Yusoff, Rosalam Che Me · 0 citations

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