Visual Fixation Does Not Equal Perceptual Salience: Eye-Tracking-Based Kansei Evaluation of Ming-Style Chair Form
This study addresses a limitation of the assumption in Kansei Engineering (KE) that morphological features contribute equally to affective evaluation by developing a KE framework based on the Feature Integration Theory (FIT). Specifically, eye-tracking data based on Areas of Interest (AOI) are used to calculate the coe...