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Ruben Xavier de Freitas

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Sep 2026

Going Concern as a Variable: Sector-Calibrated Survival Multipliers for Goodwill Valuation in Mergers and Acquisitions

Abstract Standard discounted cash flow (DCF) valuation treats going concern as a binary constant: the firm either exists or it does not. In mergers and acquisitions involving privately held companies – where no continuous market mechanism corrects for survivorship optimism and the DCF terminal value typically accounts...

Ruben Xavier de Freitas · 0 citations

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