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Rui-Jing Wu

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Open access Sep 2026

Restaurants’ Optimal Pricing Decisions Under Heterogeneous Network Effects in Omnichannel Service Systems

Restaurants are increasingly providing both dine-in and delivery services through online delivery platforms, yet how this prevalent strategy is affected by heterogeneous network externalities under competition remains understudied. This paper examines when a restaurant should introduce meal delivery service in this con...

Zhen-Yang Shi, Xu-Ming Ma, Rui-Jing Wu et al. · 0 citations

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