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Ruslana Dontu

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Aug 2026

Frequent challenges in CRM implementation and practical solutions for small and medium-sized enterprises

This study examines the implementation of Customer Relationship Management (CRM) systems in small and medium-sized enterprises (SMEs) and their impact on customer management, sales performance, and marketing efficiency. The main objective of the research is to identify how CRM solutions contribute to improving communic...

Ruslana Dontu · 0 citations

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