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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Rusnandari Retno Cahyani

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Open access Aug 2026

Psychologically Informed Instagram Marketing Analytics Pipeline Using Funnel Metrics and Multi-Criteria Decision Analysis: A Daycare Case Study

Micro-scale social media accounts often lack sufficient observations for predictive analytics but still require defensible content and campaign decisions. This design-science proof of concept develops an Instagram marketing analytics pipeline combining funnel ratios, CRITIC weighting, TOPSIS ranking, and full-range wei...

Hardika Khusnuliawati, Anniez Rachmawati Musslifah, Rusnandari Retno Cahyani · 0 citations
Open access Aug 2026

The Influence of Social Media Engagement, Campus Facilities, and Word-of-Mouth on Institutional Image Among Sahid University of Surakarta Students

Research Aims: This study aims to examine the influence of social media engagement, campus facilities, and word of mouth on the institutional image of Sahid University of Surakarta. Design/methodology/approach: This study employed a quantitative explanatory research design with a cross-sectional approach. Data were co...

Didik Marbianto, Rusnandari Retno Cahyani, Destina Paningrum · 0 citations

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