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S. Almamari

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Review Open access 2026

THE STRATEGIC ROLE OF DIGITAL TRANSFORMATION IN DRIVING START - UP SUCCESS: EVIDENCE FROM THE SULTANATE OF OMAN

The study provides empirical evidence on how digital transformation relates to start-up success in Oman and highlights the importance of combining technology adoption with digital skills, strategic planning, financial resources and organisational support.

Wafa Al Buraiki, S. Almamari · 0 citations

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