Review
Open access
2026
THE STRATEGIC ROLE OF DIGITAL TRANSFORMATION IN DRIVING START - UP SUCCESS: EVIDENCE FROM THE SULTANATE OF OMAN
The study provides empirical evidence on how digital transformation relates to start-up success in Oman and highlights the importance of combining technology adoption with digital skills, strategic planning, financial resources and organisational support.
Wafa Al Buraiki, S. Almamari
· Scholar Journal of Commerce... · 0 citations