Author

S. ElRabbat

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Review Open access Aug 2026

User experience, customer trust, and epurchase decisions: examining the mediating role of trust in a cybersecurity context in Saudi Arabia

The results indicate that cybersecurity practices have a strong positive effect on both customer trust and e‑purchase decisions, while user experience significantly mediates the relationship between security practices and trust.

Benarous Djamel, Hamood M. Alenezi, S. ElRabbat et al. · Management · 0 citations