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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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S. Ficek

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Open access Sep 2026

Transparency in Generative AI Advertising: Brand Trust, Consumer Response, and Implications for Ethical Marketing Leadership

The rapid integration of generative artificial intelligence into advertising has intensified questions of transparency, consumer trust, and ethical marketing leadership, particularly where firms must balance technological efficiency with responsible communication and informed consumer choice. Existing research has not...

Roza Tulegenova, Anna A. Ayvazyan, Akerke Nurmagambetova et al. · 0 citations

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