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Open access 2026

AI Personalization and Trust Formation in E-Commerce: Examining the Role of Experiential Mediators and the Privacy Paradox

This study tests Satisfaction and Engagement as parallel experiential mediators and Privacy Concerns as a boundary condition among 130 “digital-native” e-commerce users in India and offers managers a roadmap privileging experience design—especially engagement—over algorithmic sophistication.

C. B., S. K · 0 citations

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