Open access
2026
AI Personalization and Trust Formation in E-Commerce: Examining the Role of Experiential Mediators and the Privacy Paradox
This study tests Satisfaction and Engagement as parallel experiential mediators and Privacy Concerns as a boundary condition among 130 “digital-native” e-commerce users in India and offers managers a roadmap privileging experience design—especially engagement—over algorithmic sophistication.
C. B., S. K
· International journal of res... · 0 citations