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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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S. Meena

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Conference Open access 2026

Digital Engagement and Social Influence in Impulse Buying – A Conceptual Review

The rapid growth of digital technologies and e-commerce have transformed the consumer purchasing behaviour by creating huge interactive and most personalized shopping environments. Digital engagement through social networking sites, electronic word-of-mouth (e-WOM), personalized advertising, influencer marketing and so...

S. V., S. Meena · 0 citations

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