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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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S. Muhammad

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2 papers indexed here

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Review Open access Aug 2026

SECTORAL PATTERNS AND CONSTRAINTS OF DIGITAL EMPLOYMENT IN EMERGING MARKETS: EVIDENCE FROM NIGERIA

It is concluded that strengthening digital capabilities, improving infrastructure, enhancing platform ecosystem quality and promoting digital technology adoption are critical for expanding sustainable employment opportunities within Nigeria's digital economy.

S. Muhammad, Othman Nuhu Salisu, Hafsah Lawal · 0 citations
Open access Jul 2026

MEDIATING ROLE OF CUSTOMER ENGAGEMENT ON THE RELATIONSHIP BETWEEN DIGITAL MARKETING ADOPTION AND SMEs PERFORMANCE IN NIGERIA

This study investigated the mediating role of customer engagement in the relationship between digital marketing adoption and the performance of small and medium-sized enterprises (SMEs) in Nigeria. The study was guided by three research questions and three null hypotheses tested at 0.05 level of significance. The popul...

B. S. Bornoma, Michael Raphael Onenyi, S. Muhammad · 0 citations

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