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Review Open access Oct 2026

Beyond Fragmentation: A Multidimensional Framework for Green Product Innovation

Green product innovation (GPI) has become an essential strategy for companies to address environmental challenges while strengthening their competitiveness in a sustainable manner. However, important gaps remain in understanding how internal organizational factors interact with external pressures that shape their imple...

David Mayorga, Jorge Tello-Gamarra, Martín Hernani-Merino et al. · 0 citations

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