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Sep 2026

Agentic AI-enabled influencers and psychological persuasion: agenticity shaping emotional engagement and well-being

The purpose of this study is to examine the psychological and societal effects of artificial intelligence-enabled influencers, focusing on how perceived authenticity, trust, emotional engagement, persuasion knowledge and well-being interact. The research seeks to understand the mechanisms through which artificial p...

Arjun J. Nair, S. Rao, S. Manohar · 0 citations

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