Review
Open access
Aug 2026
Strategic HRM and Digital Marketing Integration for Enhancing Online Customer Ratings
The advent of digital platforms has revolutionized the customer interaction of organizations and online ratings and reviews can make or break the brand image and business performance. Although digital marketing strategies have been found to affect customer perceptions, the effect of Strategic Human Resource Management...
D. Varghese, J. Ganesan, Shanu Singh et al.
· International journal of com... · 0 citations