Review
Open access
Aug 2026
Digital Marketing Strategies for Promoting Rural Tourism in Bihar: Opportunities, Challenges and Future Directions
Rural tourism has the potential to support local employment, entrepreneurship, cultural preservation, and economic development in Bihar. However, many rural destinations remain less visible because of limited promotion and inadequate access to tourism information. This study examines the role of digital marketing in pr...
Ankit Kumar, S. Sah
· International Journal For Mu... · 0 citations