Author

S. Sekar

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Open access Jul 2026

Design‐Mediated Affective Accountability: How Artificial Intelligence's Emotional Design Shapes Responsible Use

This study investigates how artificial intelligence's (AI's) emotional architecture shapes users' emotions and influences responsible consumption behavior (RCB) across everyday contexts and proposes design‐mediated affective accountability as the framework for responsible consumption behavior.

Samuel Babu Deborah Joshi, S. Sekar · Journal of Consumer Affairs · 0 citations