Open access
Jul 2026
From sensory impressions to revisit intention: Multisensory tourism experiences in East Java’s tourism villages
The increasing shift toward experiential tourism highlights the importance of understanding how sensory elements influence tourists’ perceptions and behavioral intentions, particularly in village-based destinations that emphasize authenticity and immersion. This study aims to examine the roles of sight, sound, taste, s...
S. Soebandhi, Kristiningsih Kristiningsih, Adrianto Trimarjono et al.
· Asian Management and Busines... · 0 citations