Skip to content

Author

S. Subagyo

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Oct 2026

Human-Centric AI Marketing, AI Trust, Customer Well-Being, and Digital Loyalty in Society 5.0

Research Aim: This study examines the influence of human-centric AI marketing on consumer trust, customer well-being, and digital loyalty within the Society 5.0 framework, while uncovering the mediating mechanisms connecting these four constructs integratively. Design/Methods/Approach: A quantitative approach was empl...

Gesty Ernestivita, S. Subagyo, Vikas Kumar et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.