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#software testing Review Sep 2026

Determinants of Customer Churn and Retention in the IT Industry: An Empirical Analysis

Investigation of the relationship between customer engagement, service quality and perception about pricing and customer churn and customer retention in the IT industry finds that customer engagement, service quality and pricing perception had a significant impact on customer retention whereas customer churn was insign...

P. Arunmozhi, S. Sudha · 0 citations

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