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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

S. Syamsuddinnor

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Review Open access Oct 2026

Decoding Consumer Choices: How Marketing Mix and Online Reviews Shape E-Commerce Purchasing Behavior

This study examines the effects of the Marketing Mix and Online Consumer Reviews on purchasing decisions among consumers on e-commerce platforms, both individually and simultaneously. This study employed a quantitative explanatory research design to analyze the relationship between these variables. Data were collected...

Tusiana Dewi, S. Syamsuddinnor, Alfiannor Alfiannor et al. · 0 citations

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