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S. Tapanova

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Open access 2026

Pragmatic and Functional Characteristics of Anglicisms in Kazakh-Language Media Texts (A Comparative Analysis of Media Materials)

This article examines the use of anglicisms in Kazakh-language media texts as the object of research, while their pragmatic and functional characteristics are analyzed as the subject of the study based on materials from print and digital media. The aim of the study is to identify the semantic, pragmatic, and normative...

A. Mukhanbetzhanova, S. Tapanova, G. T. Markabaeva · 0 citations
Open access Jul 2026

Linguistic Analysis of Media Discourse and Its Role in the Study of the Language of Contemporary Mass Media

This study explores the role of media linguistics in shaping the linguistic norms of contemporary mass media in Kazakhstan, an area that remains insufficiently examined in relation to bilingual media practices, genre variation, and digital communication platforms. It focuses on the influence of global communication tre...

A. Mukhanbetzhanova,, S. Tapanova · 0 citations

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