Author

S. V.

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Conference Open access 2026

Digital Engagement and Social Influence in Impulse Buying – A Conceptual Review

The rapid growth of digital technologies and e-commerce have transformed the consumer purchasing behaviour by creating huge interactive and most personalized shopping environments. Digital engagement through social networking sites, electronic word-of-mouth (e-WOM), personalized advertising, influencer marketing and so...

S. V., S. Meena · SHS Web of Conferences · 0 citations

Sep 2026

Intersectional Marginalization of Dalit Women in Imayam’s Beasts of Burden : A Dalit Feminist Reading

Indian society continues to be profoundly shaped by the caste system, which has historically marginalized and silenced Dalit communities. In recent decades, Dalit literature has emerged as a powerful medium through which these suppressed voices articulate their experiences of exclusion, discrimination and resistance....

S. V., K. S. · Contemporary Voice of Dalit · 0 citations