Relationships of Brand Image, Product Quality, Price, and Service Quality with Customer Satisfaction and Repeat Purchase Intention: Evidence from RON 92 Fuel Buyers in Jakarta
This study examines the associations of brand image, product quality, price, and service quality with customer satisfaction and repeat purchase intention among consumers of Research Octane Number (RON) 92 fuel in Jakarta. A cross-sectional quantitative survey was conducted with 220 respondents selected through purposiv...