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Review Open access Sep 2026

THE INFLUENCE OF USER-GENERATED CONTENT (UGC) ON SOCIAL MEDIA ON THE FORMATION OF THE TOURISM ATTRACTIVENESS OF DESTINATIONS IN KAZAKHSTAN

The development of social media is changing how tourists search for information and form perceptions of destinations. This study aims to assess the relationships between the perceived quality of user-generated content (UGC), trust in UGC, destination image, and tourism behavioral intentions in the context of Kazakhstan...

S. Ydyrys, A. Rizakhodzhayev, U. Khassanova et al. · 0 citations
Review Open access Oct 2026

The role of Kazakhstan’s ethnocultural heritage in economic development and the formation of tourism brand capital

This article examines Kazakhstan’s ethnocultural heritage in relation to economic development and the formation of tourism brand capital. The preservation of cultural and historical values is directly linked to their appropriate use in tourism. National traditions, historical sites, crafts, and local cultural features...

S. Ydyrys, A. Kulbayeva, D. Tubekova et al. · 0 citations

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