Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Sabreena Zoha

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

#explainable ai Open access Sep 2026

How older consumers perceive AI disclosure in advertising: relatability and trustworthiness across utilitarian and hedonic service contexts

This study aims to examine how older consumers interpret artificial intelligence (AI) disclosure when evaluating the trustworthiness of AI-generated advertising across utilitarian and hedonic service contexts and explores the role of relatability in these evaluations. A qualitative study was conducted using...

Neeru Sharma, J. Fatima, Sabreena Zoha · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.