Sadhana Venkatraghavan

AI-Driven Customer Segmentation and Loyalty Prediction for Personalised Marketing: An Interpretable Machine-Learning Analysis of a Small, High-Collinearity Customer Dataset

- Companies of every size now collect substantial volumes of customer data, but converting that data into segments, forecasts, and explainable decisions remains difficult, particularly for student researchers and small organisations without access to large, professionally curated datasets. This study builds and transpa...