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Sadia Malik

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Open access Oct 2026

Influencer Credibility as Predictor of Customer Loyalty and Brand Trust among Young Adults: Role of Consumer Doubt Serving

This study aimed to investigate the part of influencer credibility on consumer doubt, brand trust, and customer loyalty. This is a quantitative correlational study. The study was conducted among 450 young adults, with ages between 18 and 30 years old. The data were collected by using convenience sampling technique. Dat...

N. Ijaz, Sadia Malik · 0 citations

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