Salsabila Tri Wahyuningtyas

Pengaruh Lokasi, Brand Image, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Toko Delmora Kosmetik di Boyolali

This study aims to analyze the effects of location, brand image, and service quality on customer loyalty at Delmora Cosmetics Store in Boyolali. The study employed a quantitative approach using primary data collected through questionnaires from 110 respondents selected using purposive sampling. Data analysis included v...