The interplay of social capital, digital transformation and sustainability for designing international marketing strategies: a systematic literature review
This study systematically reviews the current literature on the role of social capital in adopting digital technologies and achieving sustainability. The current investigation identifies key insights across social capital, digital transformation and sustainability paradigms, and highlights how these findings guide...
Nadia Zahoor, Adeel Khalid, Aqeel Ahmed et al.
· International Marketing Revi... · 0 citations