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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Samuel Indrayana

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Review Open access Oct 2026

The Influence of Brand Ambassadors on Purchase Decisions With Brand Trust ss A Moderating Variabl

This study aims to analyze the influence of brand ambassadors on product purchasing decisions and examine the role of brand trust as a moderating variable in this relationship. Amidst increasingly competitive industry competition, companies aggressively utilize public figures or brand ambassadors to attract market atte...

Atika Riasari, Samuel Indrayana, B. Kurniawan et al. · 0 citations

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