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Sandy Permata

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Open access Sep 2026

From Expertise to Influence: Exploring Personal Branding Journey of Women STEM Leaders Indonesia

This study aims to analyze the personal branding process of female leaders in the STEM field, with a case study on the Generation Girl community. In the midst of the low representation of women in strategic positions in the STEM sector globally and in Indonesia, the community acts as a counter-space that provides space...

Sandy Permata, Nur Kholisoh, Elly Yuliawati · 0 citations

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