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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Sangback Nam

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Open access Nov 2026

Managing Authenticity in Fitness Influencer–Brand Collaborations: A Grounded Theory Study of Community Management and Social Selling Practices

Fitness influencers increasingly convert follower trust into purchasing behavior through seeding, group-buying, and social selling arrangements within South Korea’s hyperconnected, appearance-oriented digital ecosystem. Yet how they assess brand fit, manage authenticity, and navigate follower expectations remains under...

Kyunghan Yoon, Sangback Nam, Jaeyoon Kwon · 0 citations

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