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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Sanjeev Varshney

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Aug 2026

From attraction to retention: a qualitative inquiry into AI influencer stickiness

The purpose of this paper is to investigate the psychological and behavioral factors that explain why consumers remain engaged with artificial intelligence (AI) influencers. The study specifically explores the construct of “stickiness” – the ability of AI influencers to attract, engage and retain users over time-wi...

Sudhanshu Bhatt, Anand Jhawar, Sanjeev Varshney · 0 citations

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