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Author

Satya Zahra Maydina Subandi

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Review Open access Nov 2026

The Mediating Role of Consumer Satisfaction in The Influence of Trust and Service Quality on Streetwear Purchase Decisions on Shopee

Background: The rapid expansion of digital marketplaces has heightened the significance of consumer trust, service quality, and satisfaction in determining online purchase decisions, especially among Generation Z buyers who acquire streetwear products via Shopee. Objective: This research investigates the direct influen...

Hero Wirasmara Kusuma, Ade Muslimat, S. Adha et al. · 0 citations

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