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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Sebastian Zepf

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Book Open access Jul 2026

What Counts as Proactive? Rethinking Proactivity in Conversational Agents

This provocation argues that current uses of the term proactivity in the context of conversational AI are overly broad and conceptually imprecise, which limits the ability to design, compare, and evaluate proactive conversational agents.

Matthias Kraus, Sebastian Zepf, Jan Leusmann et al. · 0 citations

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