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Author

Selçuk Yasin Yıldız

2 papers indexed here

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Aug 2026

Macroeconomic indicators and consumer confidence effects on food retail sales: insights from emerging markets

This study aims to examine the short- and long-term effects of macroeconomic indicators and consumer confidence sub-indices on food retail sales volume. The research utilizes monthly time series data for the period 2012:02–2025:02; the autoregressive distributed lag model (ARDL) bounds testing approach is em...

Selçuk Yasin Yıldız, Mehmet Akif Peçe, Kevser Kantar Bağırgan et al. · 0 citations
Open access Sep 2026

The effect of error acknowledgment on consumer responses to human and AI influencers

Human and artificial intelligence (AI) influencers increasingly share product recommendations, yet how consumers react when these actors respond to an informational error remains unclear. This study examines whether acknowledging responsibility for an error, rather than denying it, produces different consumer responses...

Selçuk Yasin Yıldız · 0 citations

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