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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Seyedeh Kobra Mahmoudi Balamirklaei

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Review Open access 2026

The Mediating Role of Perceived Enjoyment and Social Presence in Chatbot Commerce: Emphasizing the Effect of Anthropomorphism on Generation Z Consumers’ Purchase Intention

Investigating the mediating role of perceived enjoyment and social presence in chatbot commerce, with a particular emphasis on the effect of anthropomorphism on the purchase intention of Generation Z consumers revealed that chatbot anthropomorphism plays a critical role in shaping positive perceptions among Generation...

Fatemeh Movahed Nia, Hamed Abbasi, Monireh Tahaei et al. · 0 citations

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