Conference
Open access
2026
Digital transformation and firm performance: Mediating influence of digital marketing capabilities in the textile sector
Digital transformation is becoming increasingly important in the textile sector, especially for micro and small businesses that wish to grow sustainably. This paper explores the contribution of digital marketing capabilities to the relationship between organisational dynamic capabilities and firm performance. Essential...
Pardeep Kumar, Preeti Dahiya, Shachie Sandhu et al.
· SHS Web of Conferences · 0 citations