Shehzadi Zamurrad Awan

Reshaping Gender Portrayal, Masculinity, and Empowerment Narratives in Pakistan’s Electronic and Digital Media Commercials

Electronic and digital media commercials in Pakistan mirror the traditional social order as well as the cultural transformation that society experiences over the years. The short duration of an advertisement and its repeated, unavoidable broadcast during regular programs makes it an impactful medium because it echoes t...